Social Commerce Trends in 2023

Social Commerce Trends to Follow in 2023 – What, Why, and How

Social commerce has been on the rise for the past few years, and it’s set to become even more popular in 2023. In simple terms, social commerce is the practice of using social media platforms to sell products directly to consumers. With the rise of social media, it’s become increasingly important for businesses to have a social commerce strategy to reach their target audience.

In this blog post, we’ll take a look at some of the social commerce trends that are set to shape 2023.

Why Social Commerce Emerged Rapidly?

Social commerce has emerged rapidly in recent years due to several key factors:

The rise of social media: Social media has become an integral part of people’s daily lives, with billions of users around the world. As a result, social media platforms offer businesses an unprecedented opportunity to reach a large and engaged audience.

The growth of e-commerce: E-commerce has been on the rise for several years, with more and more consumers turning to online shopping for convenience and variety. Social commerce allows businesses to tap into this growing trend by integrating e-commerce functionality into social media platforms.

Mobile technology: The widespread adoption of mobile technology has made it easier than ever for people to shop online, with many consumers using their smartphones to browse social media and make purchases.

Personalization and engagement: Social media platforms offer businesses the ability to personalize their marketing and engage with their customers in a more meaningful way. By leveraging social commerce, businesses can create a more engaging and personalized shopping experience for their customers, leading to increased loyalty and sales.

Influencer marketing: Influencer marketing has become a powerful tool in the world of social commerce, as influencers have built up a loyal following of engaged followers who trust their opinions and recommendations. By partnering with influencers, businesses can tap into this audience and increase their reach and sales

Social Commerce Trends to follow in 2023

Increased Use of Augmented Reality (AR)

One of the most significant trends in social commerce is the increased use of augmented reality. AR allows customers to see products in 3D and try them on virtually, giving them a better sense of what they are buying. This technology is becoming increasingly popular, with more and more brands adopting it.

For example, the cosmetics brand L’Oreal uses AR in its virtual try-on feature, allowing customers to see how their products will look on their skin. Similarly, the furniture retailer IKEA uses AR to allow customers to place virtual furniture in their homes to see how it looks before making a purchase.

As AR technology continues to advance, we can expect to see even more brands adopting it in their social commerce strategies.

Increased Use of Social Media Influencers

Social media influencers have been a significant force in the marketing world for a while now, and they are set to become even more critical in social commerce in 2023. Influencers have a loyal following of engaged followers who trust their opinions and recommendations, making them ideal partners for businesses looking to promote their products.

For example, the beauty brand Glossier works with influencers to promote its products, allowing them to share their experiences with their followers. By doing so, Glossier can reach a wider audience and tap into the trust and credibility that influencers have built with their followers.

Rise of Social Commerce Marketplaces

Social media platforms are increasingly becoming more than just a place to connect with friends and family. Many of these platforms, such as Facebook and Instagram, are now offering marketplace features that allow businesses to sell products directly to consumers.

These social commerce marketplaces are becoming increasingly popular, with more and more businesses using them to reach their target audience. The advantage of using these marketplaces is that they allow businesses to reach a wider audience, as well as offer a convenient and easy-to-use platform for customers to make purchases.

Increased Focus on Customer Experience

Customer experience has always been important, but it’s set to become even more critical in social commerce in 2023. Customers expect a seamless and enjoyable shopping experience, and businesses that fail to deliver are likely to lose out.

Social media platforms are increasingly offering features that allow businesses to offer a more personalized and enjoyable shopping experience. For example, Facebook and Instagram both offer chatbot features that allow businesses to interact with customers in real time, providing them with answers to their questions and offering product recommendations.

Increased Use of Video Content

Video content is becoming increasingly important in social media, with platforms such as TikTok and Instagram Reels growing in popularity. Businesses are starting to recognize the potential of video content, using it to showcase their products in a more engaging and interactive way.

For example, the fashion retailer ASOS uses video content to showcase its products, offering customers a more engaging and interactive shopping experience. By doing so, ASOS is able to create a more memorable and enjoyable shopping experience, leading to increased customer loyalty and sales.

How to Leverage Social Commerce in 2023?

To leverage social commerce in 2023, businesses should focus on a number of key strategies and tactics. Here are some tips to help you get started:

Develop a strong social media presence: To succeed in social commerce, businesses must have a strong social media presence that resonates with their target audience. This includes creating engaging and visually appealing content that showcases your products or services, as well as building a community of followers who are loyal to your brand.

Embrace social commerce marketplaces: Many social media platforms are now offering built-in e-commerce features, allowing businesses to sell products directly within the platform. By leveraging these marketplaces, businesses can tap into a large audience of potential customers and streamline the purchasing process.

Use influencers to drive sales: Influencers can be powerful allies in the world of social commerce, as they have built up a loyal following of engaged followers who trust their opinions and recommendations. Partnering with influencers can help to boost brand awareness, drive traffic to your e-commerce store or marketplace, and ultimately increase sales.

Invest in augmented reality and virtual try-on technology: As mentioned earlier, augmented reality and virtual try-on technology can be powerful tools in social commerce, as they allow customers to see and interact with products in a more engaging and immersive way. By investing in these technologies, businesses can provide a more memorable and enjoyable shopping experience, leading to increased customer loyalty and sales.

Focus on the customer experience: Finally, businesses must prioritize the customer experience when leveraging social commerce. This includes providing fast and reliable shipping, offering flexible payment options, and providing excellent customer service. By prioritizing the customer experience, businesses can build trust and loyalty with their customers, leading to repeat business and positive word-of-mouth marketing.