What is SEO


What is SEO

SEO:                                             

SEO is the abbreviation of Search Engine Optimization. SEO is all about optimizing your website’s online presence on Google. As soon as your business gets an online presence through a website, you need to make sure that it reaches all your potential leads and existing customers. There are numerous websites on Google. This means that you are not alone offering a type of product or service; there might be others too. One of the most key functions of SEO is increasing visibility. People online always search for what they need, and SEO is about making it easier for prospects to find you when they search for something you have to offer. It is about understanding what people are searching online and what words they are using to get results. It is about thinking about the possible words or phrases people might use to search for your product or service on Google. When you know the answers, people are seeking and the type of content they want to consume you will be able to connect with them. People searching online for the solutions you offer will be able to find you. Delivering your content in a way that it can easily get present on the Google search results is the main purpose of SEO.

Now technically speaking, SEO is the practice of increasing the quality and quantity of website traffic to a website from search engines. Search engine optimization is done for getting targeted traffic to a website from a search engine’s organic rankings.  The SEO targets the organic (unpaid) traffic which may obtain from different kinds of searches also including image search, video search and news search. SEO considers which search engine is preferred by their targeted audience, what kind of stuff people search for and what search terms or keywords they type into search engines.  SEO is about making small modifications at a time to parts of your website. The changes done combined with other optimizations would have a noticeable impact on the website’s user experience and performance in organic search results.

Why SEO is important?

When a person searches something on a search engine a certain number of results is shown on a page and there are numbers of pages like this. The results seen after a user search for a keyword is called Search Engine Results Page (SERP). The majority of web users never click past the first SERP. This means that if your website is not ranking on first or second SERP, it will not be visible to the majority of people.  The higher your website rank on the search engine result page (SERP), the more likely people are to see you and click through to your site. When more people click through your site the traffic is increased and it will lead to a higher ranking. Thus Visibility is directly related to your ranking.SEO is very effective for ranking your website higher and increasing your visibility and thus creating brand value. The higher rank of your website will yield you more visitors and these visitors can then potentially be converted into customers. A satisfied customer would spread the word and bring more visitors.

Nowadays the digital marketing has become a very effective way to advertise your product or service because it has more reach and it covers a huge mass. But only reaching the mass is not enough. You need to understand their need and earn their faith. You need to provide good quality content and a better user experience. The common task included in SEO is creating high-quality content, optimizing that content around specific keywords, and building backlinks. Site optimization will help deliver better information to search engines. In this way, the content can be properly indexed and displayed within search results.

As the name suggests SEO is about optimizing the search engine. The Search Engine works on the algorithm. When someone searches something on a search engine, an algorithm works in real-time to bring the results which it considers best. To be recognized as best by the search engine certain optimization can be done. Optimization includes Creating a Better Visitor Experience and generating Relevant, Useful and Authentic content. For creating a flawless and positive customer experience some steps can be taken like making your site usable for every device, increasing the page load speed, using better styles and fonts and more. Practising SEO on your own would be so much of a hassle, isn’t it?

Who should do SEO?

Almost every business can benefit from SEO. If you have a product or service to offer, there is someone out there actively searching for it. The businesses need to make sure that their consumers can find them when needed, and SEO makes that possible. With the help of SEO, your potential customers can search for relevant terms in search engines that take them towards your business. If you have started a new business or have a small-scale business, it is better to start SEO because it will help build your online presence gradually and sooner or later you will have a solid foundation in your own niche. While if you have a large-scale business, it is useful to create and maintain your brand value by ranking you amongst the top SERPs.

Organic and Inorganic (non-organic) Search Results:      

Organic search results are the natural search results that appear when a searcher searches a keyword.  These search results rank naturally as the search engines find these webpages to have the most relevant & informative content related to the keyword searched. SEO is the process of obtaining a high ranking on organic search results.

The Inorganic Search results are the paid ads that are run to increase traffic on their websites and get visibility & be on top of the Search Engine. Pay Per Click (PPC) ads are the inorganic search results.

The basic difference between organic and inorganic results is the organic results ranks naturally whereas inorganic results are the paid results and have an Ad sign on the left of the URL.

SEO vs. PPC Ads:

SEO stands for Search Engine Optimization while PPC ads stand for Pay Per Click ads.

SEO is a long-term process; it takes time to show results, but it gives long-lasting results. On the other hand, PPC ads give immediate ranking and thus driving huge traffic.

SEO results appear more credible to savvy searchers and receive way more clicks than PPC ads in long term. While PPC ad is the fastest way to get on top of SERPs and increase traffic and conversion.              

The result of SEO remains for the long term while the results of PPC are temporary and its ranking goes down as soon as one stops running ads.

The PPC ads may give quicker results and hit up your initial ranking but are generally less effective in the long run when compared to organic SEO.

The SEO is ideal for those who are expecting Long-term results at less cost and want to attract the majority of search traffic. While the PPC ads are ideal for those who want quick results and better customer targeting. It is great for brand awareness.

SEO can take a long time to see the positive effects and can be complicated. The PPC ads can be expensive, and ranking may go down when you stop.

SEO is one of the online marketing channels that, when set up correctly, can continue to give results over time. Whereas PPC ads needs continue funding to send traffic to the site and it refers to Marketing campaigns done by companies on an ongoing basis.

It is better to understand the difference between Organic results (SEO) and Inorganic results (PPC ads) and blend them in such a way that it gives maximum results and long-term results.

Benefits of SEO

SEO has a positive branding benefit. It improves brand value.

Increased visibility in search engines because SEO will create brand awareness.

When your site returns in the organic results it increases the credibility and trust among the audience looking for your products or services.

The SEO increases the website traffic and thus more and more people become aware of your business.

SEO is considered cost-effective than all other marketing tactics for delivering brand awareness and relevant traffic to your website.

The SEO results have more sustainability as the organic traffic does not fall the moment you stop paying.

Why do you need an SEO expert?

An SEO expert is a trained person to improve your visibility on search engines. Hiring an SEO expert can potentially improve your site and save time. SEO experts can help to rank your site better. The SEO analyst would review your site content or structure and improvise your website ranking on the search engine and cater value to your clientele. The services SEO experts offer Keyword Research, SEO audit, Link Building, Penalty & Link Removal, Content & Copywriting, SEO Competitor Analysis, and much more. You must choose an SEO expert who has considerable experience in his field. Choose the best when it comes to the most critical part, SEO.

AdWebs Media, with an expert team of SEO analysts, with all their knowledge, are here to rank your website better. AdWebs Media assures you that we will do all the better for your business.

Glossary:

Traffic –Traffic is visitors to your website.

Keyword – the word/words one uses to search in a search engine. 

Search Engine – a program designed to carry out web searches. E.g. – Google

Backlinks – A backlink is a hyperlink pointing to a page on your site.

Algorithm -It is a complex system used to obtain data from Google’s search index.

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