YouTube is the second most visited website in the world and more than just a place to watch videos. It is also a second-to-none search engine, only surpassed by Google.
As a result, astute marketers are concentrating on YouTube SEO techniques, with the inclusion of relevant keywords serving as one of the essential elements.
Tools for finding keywords on YouTube can help businesses get a leg up on the competition by removing guessing and offering insights into consumer behavior.
In this article, we’ll examine the value of YouTube keyword research and examine the top ten tools currently in use. Let’s plunge in!
What are YouTube Keywords?
YouTube keywords are words or phrases that are used to describe the content of a video on YouTube. These keywords help YouTube’s algorithm to understand what the video is about and how to categorize it, which makes it easier for viewers to find the video through search results, recommended videos, and related videos.
Video creators can include keywords in various parts of the video, such as the video title, description, tags, and even within the video itself. Using relevant keywords can help increase the visibility of a video on YouTube and attract more views and subscribers.
It’s important to note that while using keywords can be helpful for SEO, creators should avoid keyword stuffing (i.e., using too many keywords that are not relevant to the content), as this can negatively impact the video’s ranking on YouTube.
How YouTube Keywords are Important in YouTube SEO?
YouTube keywords are a crucial aspect of YouTube SEO because they help YouTube’s algorithm to understand the content of a video and rank it accordingly in search results, suggested videos, and recommended videos.
Ranking: Using relevant keywords in the video title, description, and tags can help a video rank higher in search results, increasing its visibility and potential for views.
Targeting: By using keywords that are relevant to a specific audience or topic, video creators can attract viewers who are interested in that content, leading to more engagement and subscribers.
Competition: By analyzing the keywords used by competitors in their videos, video creators can identify gaps in the market and create content that targets those areas.
Insights: By monitoring the performance of videos using certain keywords, creators can gain insights into their audience’s interests and preferences, and adjust their content strategy accordingly.
How YouTube Keyword Research Tools Can Help You Boost YouTube SEO?
YouTube keyword research tools can be incredibly useful in helping to boost YouTube SEO. Here are a few ways in which these tools can help:
Discovering Relevant Keywords: Keyword research tools can help you identify keywords and phrases that are relevant to your content, helping you to create content that resonates with your target audience.
Analyzing Competition: Keyword research tools can help you analyze the keywords used by your competitors, allowing you to identify gaps in the market and create content that targets those areas.
Evaluating Search Volume and Competition: Keyword research tools can provide insights into the search volume and competition for specific keywords, helping you to choose the most effective keywords for your content.
Generating Keyword Ideas: Many keyword research tools offer suggestions for related keywords and phrases, giving you ideas for new content and ways to optimize your existing content.
Tracking Performance: Some keyword research tools allow you to track the performance of your videos and keywords, providing insights into how your content is performing and how you can improve your SEO strategy.
Top 5 YouTube Keyword Research Tools You Must Use
Google Keyword Planner
Google Keyword Planner is a free keyword research tool that can help you find relevant keywords for your videos. While it’s designed for Google Ads, it can also be used for YouTube keyword research. Simply enter a keyword or phrase related to your content, and Keyword Planner will provide insights into the search volume and competition for that keyword, as well as suggestions for related keywords.
TubeBuddy
TubeBuddy is a popular YouTube keyword research tool that offers a range of features to help creators optimize their videos for search. With TubeBuddy, you can find relevant keywords for your videos, analyze the keywords used by your competitors, and track the performance of your videos and keywords. TubeBuddy also offers a range of other features to help you grow your channel, such as video optimization, bulk processing, and A/B testing.
Benefits of TubeBuddy
- As you type, the “Insta Suggest” tool suggests YouTube video tags in real time.
- access to “Auto Translator,” which facilitates the translation of video descriptions and titles into various languages
- For virtually ANY topic, Keyword Explorer can help you uncover long-tail keywords and hot themes.
- You can find keywords and search queries outside of YouTube’s website using Opportunity Finder.
- You can edit your video’s metadata in SEO Studio to make it more keyword-relevant.
- Based on search volume, competition, and an overall score, Search Explorer aids in the discovery of search phrases.
- You may instantly find where your video ranks in a YouTube search using Search Positions.
- You can track your YouTube video rankings for your desired keywords with the use of rank tracking.
- You may examine your titles, meta descriptions, thumbnails, and more using the Video A/B Tests & Title Generator.
VidIQ
VidIQ is another popular YouTube keyword research tool that offers a range of features to help creators optimize their videos for search. With VidIQ, you can find relevant keywords for your videos, analyze the keywords used by your competitors, and track the performance of your videos and keywords. VidIQ also offers a range of other features to help you grow your channel, such as video optimization, audience insights, and keyword research on other platforms like Facebook and Twitter.
Benefits of VidIQ
- Mass generation of YouTube descriptions
- Having the use of an effective keyword research tool
- “Most Viewed Videos” can be found here.
- Quickly find the most popular video tweets
- It gives you access to a channel audit, which provides information on how your material is performing, what is working well for you, and any problems your channel is having.
- Competitor monitoring, among other things
- You can monitor the competition with the Competitors Tool.
- The capability of using description campaigns to promote your videos
- Check how frequently someone posts on Twitter, Facebook, etc.
SEMrush
SEMrush is a comprehensive digital marketing tool that includes a range of features to help you optimize your YouTube SEO. With SEMrush, you can find relevant keywords for your videos, analyze the keywords used by your competitors, and track the performance of your videos and keywords. SEMrush also offers a range of other features to help you grow your channel, such as content optimization, social media tracking, and backlink analysis.
Benefits of SEMrush
- For only one payment, Semrush provides 55+ tools and reports!
- Anyone can test it out for a full 30 days for free to see how it performs.
- Based on search volume, intent, keyword difficulty, quantity of results, CPC, etc., you can find keywords.
- You can immediately find out what terms your rivals are using.
- It features a database of over 23.5 billion keywords for 130 countries, a keyword tool called “Keyword Magic,” and gives the ability to produce hundreds of keywords from a single seed term.
- You can generate and manage your keywords using its “Keyword Manager” to get real-time analytics for up to 1000 keywords at once.
- Gives you precise keyword information, such as search volume, CPC information, etc.
- Low competition is simple to find.
Ahrefs
Ahrefs is another comprehensive digital marketing tool that includes a range of features to help you optimize your YouTube SEO. With Ahrefs, you can find relevant keywords for your videos, analyze the keywords used by your competitors, and track the performance of your videos and keywords. Ahrefs also offers a range of other features to help you grow your channel, such as content optimization, site audits, and keyword research for other platforms like Amazon and Bing.
Benefits of Ahrefs
- Find out instantly how many people are searching for any keyword on YouTube across 170 nations.
- Make lists to save your keyword suggestions.
- Find countless useful keyword suggestions for virtually any subject.
- It provides a unique YouTube Keyword Tool to assist you in locating trending keywords associated with your subject.
- Find topics for fresh videos.
- Check out the number of views and interactions that your videos are receiving.
Ending Note
You can find the most popular YouTube keywords and phrases associated with your topic using a variety of methods.
Some tools cost money, while others are free. To find hidden keywords on YouTube, combine free and premium tools (like Semrush and YouTube autosuggest).
What do you believe? Which of the YouTube keyword tools do you prefer using? Did we overlook any tools that YouTubers and bloggers should employ in 2023? Post your comments with your ideas.
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