The effectiveness of subject clusters as a content strategy for increasing website traffic and user engagement is unmatched. And the huge pillar page serves as their potent engine.

Yes, SEO experts have been using pillars and clusters for quite some time. But because there are many ways the technique might go awry, they never truly gained widespread acceptance. When carried out incorrectly, they may even damage your SEO.

But when done correctly, pillar pages may increase productivity, traffic, conversions, and user experience significantly. They therefore actually support your SEO.

So, let’s talk about Pillar pages and their importance in SEO in this blog.

What Are Pillar Pages?

A pillar page is a web page that comprehensively discusses a big topic and offers links to other sites on your website that discuss related subtopics. A pillar page’s content should be thorough, covering every facet of the primary subject and giving users a wealth of knowledge. A pillar page functions as a table of contents for the content on your website and contains connections to further reading on each subtopic.

How Long Should a Pillar Page?

Compared to typical blog entries, pillar posts are typically substantially lengthier. There isn’t a set standard, but they are typically at least 2,000 words. But keep in mind that they are thorough as well as lengthy.

It’s important to remember that pillar pages won’t function on their own. Similar to how spokes on a bicycle’s wheels strengthen the wheels, cluster pages provide support for pillar pages.

What are Topic Clusters and How they are Related to Pillar Pages?

On a website, topic clusters are collections of articles centered on a single subject. They are made up of a pillar page, which provides a broad overview of the subject, and numerous accompanying content pages that delve further into relevant subtopics. The pillar page links out to the supporting content pages, while the supporting content pages link back to the pillar page.

Because pillar pages serve as the basis for Topic clusters, pillar pages, and topic clusters are tightly related. While the supporting content pages within a topic cluster offer in-depth information on subtopics connected to the primary issue, pillar pages are comprehensive, high-level web pages that cover a vast topic. The pillar page acts as the center of the subject cluster, linking to the sites that support it and arranging the material logically and hierarchically.

It’s crucial to pick a broad topic that’s pertinent to your organization or industry when developing a topic cluster. You should aim to rank for this keyword in search engine results pages (SERPs). You must decide which subtopics you will address on your supporting material pages after selecting your main theme. Utilize keyword research to find long-tail keywords associated with your broad subject and build content around them.

Your pillar page should connect to the supporting content pages, and the supporting content sites should link back to your pillar page. The result is a hierarchical structure that is simple to browse for both people and search engines. Your website’s content can be more organized, engagement metrics can go up, and your search engine rankings can get better by using subject clusters.

How to Create Pillar Pages? Steps to Follow To Create a Pillar Page

Creating a pillar page is a straightforward process that involves the following steps:

Step 1: Choose a Broad Topic

The first step in creating a pillar page is to choose a broad topic that’s relevant to your business or industry. This topic should be one that you want to rank for in search engine results pages (SERPs).

Step 2: Conduct Keyword Research

Once you’ve chosen your broad topic, it’s time to conduct keyword research to identify the subtopics you’ll cover on your pillar page. Use a keyword research tool like Google Keyword Planner to identify long-tail keywords that are related to your broad topic.

Step 3: Organize Your Subtopics

Once you’ve identified your long-tail keywords, it’s time to organize them into clusters. These clusters will become the subtopics that you’ll cover on your pillar page. Each subtopic should have its own dedicated page on your website that goes into greater detail on that particular topic.

Step 4: Create Your Pillar Page

Now it’s time to create your pillar page. Your pillar page should be a comprehensive overview of your broad topic, with links to the subtopics that you’ve identified. Your pillar page should be well-structured, easy to navigate, and contain plenty of internal links to related content.

Step 5: Create Your Subtopic Pages

Finally, it’s time to create your subtopic pages. Each subtopic page should go into greater detail on a specific long-tail keyword and should link back to your pillar page. Be sure to optimize each subtopic page for its respective long-tail keyword to maximize

Conclusion

A strong content marketing and SEO plan must include pillar pages. They give a thorough overview of a wide topic and act as the basis for topic clusters, which are collections of content centered around a single subject. Businesses can improve user experience, engagement metrics, and search engine rankings by structuring their content in this way.

Want to know more about Pillar Pages? Connect with us at info@adwebsmedia.com and get ready to boost your SEO.