What Should Be The Ideal Blog Post Length in 2023?

  • Facebook
  • Twitter
  • LinkedIn

What are the Different Types of Blog Lengths?

There are different types of blog lengths, each with its own benefits and drawbacks. Here are some of the most common types of blog lengths:

Short-form Blog Posts

These blog posts typically range from 300 to 600 words in length. They are quick and easy to read, but may not provide a lot of depth or detail. Short-form blog posts are great for topics that don’t require a lot of explanation or for readers who are short on time.

Medium-length Blog Posts

These blog posts typically range from 600 to 1,200 words in length. They provide more detail and depth than short-form posts but are still relatively quick to read. Medium-length blog posts are great for topics that require a bit more explanation or for readers who want to learn something new without investing too much time.

Long-form Blog Posts

These blog posts typically range from 1,200 to 2,500 words in length. They provide a lot of detail and depth but may take longer to read. Long-form blog posts are great for topics that require a lot of explanation or for readers who want to dive deep into a particular subject.

Pillar pages

Pillar pages are long-form blog posts that serve as comprehensive guides to a particular topic. They typically range from 2,500 to 10,000 words in length and cover all aspects of a particular subject. Pillar pages are great for topics that require a lot of explanation or for readers who want to learn everything they can about a particular subject.


eBooks are long-form blog posts that have been compiled into a single document. They typically range from 10,000 to 50,000 words in length and provide in-depth information on a particular subject. eBooks are great for topics that require a lot of explanation or for readers who want to learn everything they can about a particular subject.

What Role Does Blog Length Play in SEO?

It’s crucial to remember that blog length by itself does not ensure SEO success. Search engine rankings also take into account user involvement, relevance, and the quality of the content. The topic and readership will determine the optimum blog length for SEO, thus content authors should put quality over quantity when it comes to producing blog posts.

Increases the Potential for Keyword Optimization

More options for keyword optimization are presented through longer blog entries. Search engines can better understand the content and rank it higher in search results by using pertinent keywords and phrases throughout the post.

Lengthens Dwell Duration

The length of time a user spends on a website is referred to as dwell time. Longer blog posts might boost dwell time since readers might read and interact with the information for longer. This tells search engines that the information is worthwhile and will likely rank higher.

Enhances Backlinks

More websites are likely to distribute and link to longer blog content. Reputable websites’ backlinks can raise a blog post’s visibility and search engine ranks.

Gives Readers Additional Value

Long-form blog posts might be more valuable to readers since they can cover a certain topic in greater detail. This can enhance user experience and raise the probability of social interaction and sharing.

Ideal Blog Length – The current trend for blog content length

Longer-form material has become more popular recently as search engines appreciate in-depth, comprehensive content that offers users value. Hubspot found that longer blog posts typically perform better in search results and get more social media shares than shorter pieces.

It’s crucial to remember, though, that greater rankings don’t automatically follow from longer material. Quality should always come first, thus there’s no need to artificially increase the post’s word count if a topic can be handled well in 1,500 words.

  • Facebook
  • Twitter
  • LinkedIn

Ideal Blog Post Length in 2023

While search engines currently favor longer-form content, it’s likely that this tendency will persist in 2023. The subject, the level of competition, and the intended audience will all have an impact on the appropriate length of blog content.

Longer-form content could be necessary to rank well in search results for keywords and topics that are extremely competitive. In certain circumstances, it could be required to write blog entries that are 3,000 words or more to provide readers with the in-depth information and analysis they desire.

Shorter-form content may be sufficient for keywords and themes with lower levels of competition. In these circumstances, blog postings of 1,500 to 2,000 words can be sufficient to benefit readers and do well in search

Tips For Creating High-Quality, Optimized Blog Content

Regardless of the ideal length for blog content, there are a few tips that content creators and marketers should keep in mind when creating content for SEO:

Focus on quality: The most important aspect of any blog post is the quality of the content. Make sure that the post provides value to readers and is well-researched, informative, and engaging.

Conduct keyword research: Before creating content, conduct keyword research to identify the phrases and topics that your target audience is searching for. Use these keywords strategically throughout the post, including in the title, headings, and body text.

Use headings and subheadings: Break up the content with headings and subheadings to make it easier to read and understand. Use these headings to include your target keywords and provide a clear structure to the post.

Optimize images: Use high-quality images that are relevant to the content, and optimize them with descriptive filenames and alt tags that include your target keywords.

Include internal and external links: Include links to other relevant content on your website, as well as external links to high-quality sources that provide additional value to readers.

Promote the post: Share the post on social media and other channels to drive traffic to your website and increase its visibility in search results.


In 2023, a number of variables, including the subject, level of competition, and target audience, will determine the appropriate length for blog posts. Though search engines now favor longer-form content, quality should always come first and it’s crucial to add value to readers regardless of the post’s length. Content creators and marketers may generate high-quality, optimized blog content that performs well in search results and engages readers by concentrating on quality, conducting keyword research, and optimizing content with headings, photos, and links.